Events



Upcoming events

    • Wednesday, March 25, 2015
    • 6:00 PM - 8:00 PM
    • Golling Chrysler Dodge Jeep Ram, 2405 S. Telegraph Road, Bloomfield Hills, MI 48302
           

    MSED Monthly Meeting

    Guts, Glory, RAM: Redefining a Brand

     



    presented by:

    Joe Benson

    Head of Ram Brand Product Planning - Commerical Vehicles

    Fiat Chrysler Automobiles

     

     

    PROGRAM DESCRIPTION

     

    Joe Benson, Head of RAM Product Planning - Commercial Vehicles, will share the decisions that drove FCA to create a separate, new RAM Truck brand and will discuss the implications for making that choice. Learn how he and his team developed the new brand strategy, and get the inside scoop on why their strategy worked and how it has positioned them for sustainable growth in the 21st century. 



    AGENDA

    6:00-6:45pm - Registration/Networking/Hors d'oeuvres

    6:45-7:15pm - Speaker Presentation

    7:15-8:00pm - Networking 

     

    Registration includes hors d'oeuvres and soft drinks. 

     

     

    ABOUT THE SPEAKER
    Joe manages the current product portfolio and develops future product offerings for the Ram Truck Brand.  His 12 years at what is now Fiat Chrysler Automobiles includes time spent with MOPAR division, Dodge brand marketing, dealer advertising and RAM brand and product planning.

    Prior to FCA, Joe worked for Carlson Marketing Group.  He has over 20 years of experience in the automotive market.

     

    MSED Event Confirmation/Cancellation Policy: 

    Registrations are not considered definite or confirmed until payment has been submitted. Cancellations will be accepted until 5pm on Thursday, March 19th. Cancellations received by this date will be refunded less a 10% administrative fee, with a minimum charge of $5. Refunds cannot be issued for cancellations received after this date; however, substitutions for another person to attend in your place are gladly accepted.

    • Wednesday, April 15, 2015
    • 5:00 PM - 8:00 PM
    • Management Education Center, 811 W. Square Lake Road, Troy, MI 48098
      MSED Monthly Meeting

     

    The Problem of Yes!


    Panelists:


    Seth Drucker

    Attorney

    Foster, Swift, Collins & Smith


    Jeff Lamb

    Attorney

    Honigman Miller Schwartz & Cohn

     

     

     

    Program Summary:   


     

    Agenda:

    5:00pm-6:00pm:  Registration & Networking

    6:00pm-7:00pm:  Dinner

    7:00pm-8:00pm:  Presentation/Q&A

     

    Speaker Bios:

     

     

    MSED Event Cancellation Policy:  Cancellations will be accepted until 5pm on Friday, April 10th.  Cancellations received by this date will be refunded less a 10% administrative fee, with a minimum charge of $5.  Refunds cannot be issued for cancellations received after this date; however, substitutions for another person to attend in your place are gladly accepted.

Past events

Wednesday, February 25, 2015 Networking at Valentine Vodka
Thursday, January 29, 2015 Automotive Industry Outlook: Opportunities & Risks
Friday, December 05, 2014 Professional Development Seminar: "Networking 2.0"
Thursday, November 20, 2014 MSED 21st Annual Awards Gala
Wednesday, October 29, 2014 Shinola Detroit: An Inside Look at the Company's Story
Friday, September 19, 2014 Professional Development Seminar: "Building Brand Value"
Thursday, August 21, 2014 Marketing & Sales Professionals' Golf Outing to benefit Scholarships
Thursday, July 24, 2014 Annual Automotive Roundtable - "Managing Growth in Innovation"
Wednesday, May 21, 2014 Motorsports Marketing and the Chevrolet Detroit Belle Isle Grand Prix
Wednesday, April 16, 2014 The Fiat Brand Storyscape
Wednesday, March 19, 2014 Spring Networking
Friday, January 24, 2014 Professional Development Seminar: "Prospering in a Multi-Cultural World: Developing a Critical Job Competency"
Tuesday, December 17, 2013 Holiday Networking at BlackFinn
Friday, November 15, 2013 Professional Development Seminar: "The 10 Biggest Mistakes Exhibitors Make at Trade Shows"
Wednesday, October 16, 2013 MSED 20th Annual Awards Gala
Thursday, September 26, 2013 The Business of Detroit Sports - Luncheon Panel
Thursday, August 15, 2013 Marketing & Sales Professionals' Golf Outing to benefit Scholarships
Tuesday, June 25, 2013 Annual Automotive Roundtable - "Creating, Capturing & Retaining Value"
Wednesday, May 15, 2013 Automotive & Defense Industry Partnerships: Fostering a Better Understanding
Thursday, April 25, 2013 Monthly Meeting: "Defining Moments in Leadership - A Group Discussion"
Friday, April 12, 2013 Professional Development Seminar: "Social Media - The Ultimate Feedback Loop: Opportunities & Challenges"
Thursday, March 21, 2013 Automotive Journalists Panel: "CEO for a Day"
Wednesday, February 27, 2013 Networking at Valentine Vodka
Friday, January 25, 2013 Locking Out the Competition: Ten Ways to Build Customer Loyalty
Thursday, December 13, 2012 December Monthly Meeting with Mark LaNeve, Global Team Ford
Tuesday, November 27, 2012 Internet Marketing Workshop: From Qualifying Leads to Closing Sales
Thursday, October 18, 2012 MSED 19th Annual Awards Gala
Tuesday, September 25, 2012 Workforce Crisis: Maneuvering the Baby Boomer Hole and the Generation Gap
Wednesday, August 22, 2012 Sales & Marketing Professionals' Golf Outing to benefit Scholarships
Wednesday, June 27, 2012 Annual Automotive Roundtable - "Automotive Trends - Looking Ahead to 2025"

Marketing & Sales Executives of Detroit (MSED)

       

P.O. Box 99463

Troy, MI  48099

(248) 643-6590

 

MSED is managed by Meeting Coordinators, Inc.

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