| Event Information |
| MSED Dinner Meeting “Detroit 2.0″ Matt Cullen President & C.O.O., Rock Ventures LLC Matt Cullen will provide an overview of the unique marketing opportunities for the Quicken Loans family of companies, and will discuss the company’s emphasis on investing in Detroit’s infrastructure to create an inviting destination for all. |
For full details and to register, click here: http://www.msedetroit.org/Event/EventDetail.aspx?EventID=255&SourcePage=Home
| Event Information |
| MSED Dinner Meeting “Michigan’s Industry & Defense Collaboration“Speaker: Larry Rink President National Defense Industrial Association – Michigan & Director, Integrated Logistics Support AM General Presentation Summary: Larry Rink will discuss the expanding business opportunities in the Detroit Area Defense Industry and the burgeoning partnerships with the local Department of Defense organizations. He will provide an overview of the collaboration between the Civilian and Military Sectors including methods that area suppliers can use to diversify into the Defense Industry. Mr. Rink brings insight to this subject from his position as President of the National Defense Industrial Association (NDIA) Michigan Chapter and from his long career with one of the leading Defense OEMs, AM General, LLC, the manufacturer of the HMMWV Vehicle. |
For a Bio of the speaker, go to: http://www.msedetroit.org/Event/EventDetail.aspx?EventID=256&SourcePage=Home
| MSED Dinner Meeting “Electric Vehicles, the Smart Grid, and You” Speaker: Keith Cooley CEO, NextEnergy Presentation Summary: Speaker Bio: Keith W. Cooley is President and CEO of NextEnergy, one of the nation’s leading accelerators of alternative and renewable energy. He and his team facilitate strategic consortia for applied research, connect ventures and emerging technologies to strategic partners, build value chains, and help companies find pathways to participation in this rapidly expanding industry. At the heart of this are the core drivers of the promise of innovation, the challenge of commercialization, and the power of collaboration to meet the future energy needs of our nation and the world. |
Guest Blogger: Gerald Bricker, Principal, Aadvise Consulting, LLC
Many companies today are focused on the “experience” their customers have in doing business with them. Marketing people report that a positive “experience”, not just the product or service, is the expectation that customers have today and expectations must be met. Why is this important?
A focus on the customer “experience” is sound business strategy if approached in the right way. Customers must come away from their “experience” with a perception that their expectations were more than met. The key objective is to build “loyal” customers by creating an emotional connection between them and the company. “Loyal” customers will generate “word of mouth” advertising, repeat business and, often, an opportunity to grow revenue with premium pricing. The results will include revenue growth, lower marketing and sales costs and higher profits.
Every connection between the customer and the company must be focused on creating “loyal” customers. A customer loyalty strategy is needed and can be an important part of a company strategic plan. Action plans that support building customer loyalt
provide excellent returns on the investment.
What are you doing to create an experience that matters?