MSED Professional Development Seminar
"Social Media -
The Ultimate Feedback Loop:
Opportunities & Challenges"
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presented by:
Mike Bernacchi, Ph.D., JD
Professor, Marketing
University of Detroit-Mercy
and
Author of "uNDER the mIKE-rOSCOPE" -
A newsletter discussing marketing and advertising's bends, trends & ends.
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Join us for this interactive workshop where we will discuss:
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Affects of Social Media on Corporate Culture & Strategy
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Social Media's Relations to Marketing & Advertising
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Perils and Pitfalls of Social Media
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How Social Media Relate to Each Other
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Gathering Information and Responding to Data Providers
Take-Aways:
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Situations where Social Media should be Used
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Selecting a Social Media Program - Which to use?
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Measuring your Social Media success
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Integrating Social Media into your Marketing Program
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Using Social Media feedback to change Corporate Strategy & Culture
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How Executives should respond to Social Media inputs
Agenda:
8:00am - 8:30am ~ Registration/Networking/Breakfast
8:30am-10:00am ~ Presentation
10:00am-10:30am ~ Q&A/Networking
About the Speaker:
For over 23 years, University of Detroit Mercy Marketing Professor Michael Bernacchi, Ph.D., J.D, has produced "uNDER tHE mIKE-rOSCOPE", a newsletter discussing current "marketing and advertising¹s bends, trends & ends." he explains.
A well-know fixture in Detroit and national media, UDM's marketing guru has made several appearances on CNN's "Talk Back Live," the Voice of America worldwide radio network (VOA), ABC, CBS, NBC, MSNBC and on the pages of Sports Illustrated, Time, TV Guide, the New York Times, USA Today, the Wall Street Journal and the Washington Post, to name a few.
At University of Detroit Mercy, he has taught courses in Marketing Management, Consumer Behavior, Marketing Communications, Research and Corporate Social Responsibility and Sports and Entertainment Marketing