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Don’t Get Sued—Protect Your Creativity. What Marketing Needs to Know About Patents, Copyrights, Trademarks, and Trade Secrets

  • Thursday, February 17, 2022
  • 1:00 PM - 2:00 PM
  • Virtual

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Webinar

“Don’t Get Sued—Protect Your Creativity.

What Marketing Needs to Know About Patents, Copyrights, Trademarks, and Trade Secrets”


Presented by William H. Honaker, Dickinson-Wright PLLC


Thursday, February 17, 2022, 1-2PM


Having your ideas stolen is a bad thing; being sued is even worse. Intellectual Property (IP) can account for 1/3 or more of a company’s value. Infringing can put you out of business. Cash in on assets you may not even recognize, protect your clients and avoid costly litigation.


In this fast-moving program, you will learn:

· The 5 Pillars of IP Value

· How to protect your ideas, innovations, and brand from being stolen

· How to avoid being sued, or worse

· How to create an inventory of your most valuable IP assets

· A simple system to recognize, prioritize and maximize business value


Registration is FREE for MSE Detroit members; 

$25 for non-members/guests.

Please take a quick survey to help us focus this webinar for YOU.


Our Speaker, William H. Honaker:

For more than 35 years, Bill Honaker has been helping businesses to protect their patents, trademarks, and copyrights. A former Patent and Trademark Office Examiner and Chair of the IP Section of the Michigan State Bar, he is a partner with Dickinson Wright, LLC. His awards include being named 1 of 50 Trailblazers in IP Law by The National Law Journal, IP Star, and Best Lawyers in America. He’s especially good at keeping clients out of court.

Contact Us
(248) 643-6590

Address:
PO Box 99463
Troy, MI 48099

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