MSED Professional Development Seminar
"Internet Marketing Workshop:
Qualifying Leads to Closing Sales"
Learn how to drive prospects to your website
Find out how to convert web visitors to hot leads
Keeping score – learn ways for continuous improvement
Maximize your website’s ability to turn visitors into leads and hook up your website to your Customer Relationship Management system to monitor the path from marketing outreach through on-site behavior to a sale.
This workshop will help you turn what you already know about prospects and customers into ways to attract new web visitors. From there, learn how to turn web visitors into leads, and when to let web leads graduate to sales prospects. Then, discover the key feedback from sales to marketing to improve lead quality and close bigger deals.
Your registration includes a copy of Dunrie's book: Internet Marketing Start to Finish: Drive measurable, repeatable, online sales with search marketing, usability, CRM, and analytics
8:00am - 8:30am ~ Registration/Networking/Breakfast
8:30am-10:00am ~ Presentation
10:00am-10:30am ~ Q&A/Networking
About the Speaker:
A trained scientist and writer, Dunrie combines a love of data and numbers with a sincere interest in communicating and relationship-building. Throughout her career, she has led software and web development teams producing software and websites that are visually appealing, usable, and useful. In her current role at Pure Visibility, Dunrie oversees business development, client services, and operations teams and acts as an air traffic controller and general manager.
She co-authored the book Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics, published in summer 2011 by Pearson-Prentice Hall in the Que Biz-Tech Series. Dunrie holds an A.B. in Ecology and Evolutionary Biology from Princeton University and a Ph.D. in Ecology and Evolutionary Biology from the University of Michigan.