MSED Monthly Meeting
"Thriving in the Eye of the Storm:
Defining Brand Value in Turbulent Times"
Chief Operating Officer
Global Team Ford
From helping lead the resurgence of an iconic automotive brand into the premium space (Volvo), to tying a beleaguered Cadillac brand to a radical new ad campaign featuring the rock and roll of Led Zeppelin, thereby driving Cadillac's renaissance for a new generation, Mark LaNeve has enjoyed a career of game-changing firsts and product turn-arounds. Mark brings a perspective shaded by leading sales, service and marketing for General Motors through one of the most tumultuous and difficult periods in U.S. automotive history.
Mark is now COO of Global Team Ford which is the WPP Group's purpose built agency to serve Ford Motor Company on a global basis. This is a special opportunity to hear from a professional who has mobilized ideas and people into tangible "wins" when others thought the task unattainable.
7:30am - 8:00am ~ Registration/Networking
8:00am - 8:30am ~ Breakfast
8:30am - 9:30am ~ Presentation
9:30am-10:00am ~ Networking
More About the Speaker
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