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220217 MSED Speaker Series: "Don't Get Sued--Protect Your Creativity. What Marketing Needs to Know About Patents, Copyrights, Trademarks and Trade Secrets" February 17, 2022

$25.00
$10.00 - Member price
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Description

"Don't Get Sued-Protect Your Creativity. What Marketing Needs to Know About Patents, Copyrights, Trademarks and Trade Secrets" Presented by William H. Honaker, Dickinson-Wright PLLC Original webinar on Thursday, February 17, 2022. Having your ideas stolen is a bad thing; being sued is even worse. Intellectual Property (IP) can account for 1/3 or more of a company’s value. Infringing can put you out of business. Cash in on assets you may not even recognize, protect your clients and avoid costly litigation. In this fast-moving program, you will learn: · The 5 Pillars of IP Value · How to protect your ideas, innovations, and brand from being stolen · How to avoid being sued, or worse · How to create an inventory of your most valuable IP assets · A simple system to recognize, prioritize and maximize business value

Marketing & Sales Executives of Detroit (MSED)

       

P.O. Box 99463

Troy, MI  48099

(248) 643-6590

 

MSED is managed by Meeting Coordinators, Inc.

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