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• The New Marketing Model: Do More With Less

  • When
    Tuesday, November 24, 2020
  •  
    1:00 PM - 2:00 PM (EST)
  • Location
    Virtual webinar

  Register

  "The New Marketing Model:  Do More With Less"

  Tuesday, November 24, 2020, 1-2PM

  virtual webinar 

  Presented by Nick Skislak, CEO & Partner of SSDM

  
  

  Resources and budgets have been disrupted; KPI’s haven’t.  Nick Skislak will help us understand our new situation and share where he believes marketing teams go from here. 

  Key takeaways include:

  • Honest resource audit and assessment
  • Resource allocation strategies
  • Team building, educational opportunities and cross-training
  • Budget constraints
  • Breaking down destructive silos
  • Partnering possibilities

  
  

  Nick Skislak is the CEO and founder of SSDM, a nationally recognized digital marketing agency in Troy, Michigan. He started a search-marketing company in 2008 in his studio apartment; today that company is leading the way in building and growing B2B companies through strategic, highly successful integrated campaigns.

  Raised in Sparta, Michigan, Skislak graduated from Western Michigan University in 2006 with a BBA in advertising and promotion.  Now, SSDM is a multiple award-winning company that has grown every year and now employs 20 people full-time. In 2019, SSDM was ranked at #2334 on the Inc. 5000 list of Fastest-Growing Companies and the company was named one of Metro Detroit’s Best and Brightest Companies to Work For®.

  Nick personally leads SSDM’s business development initiatives and sets client campaign strategy. As SSDM’s knowledge- and growth-sharing philosophy is an integral part of the company’s fabric,  Skislak is often asked to share his thoughts on digital marketing and growth leadership at conferences, forums and summits through keynote presentations and panel appearances. In 2019, Nick was named to L. Brooks Patterson’s Elite 40 Under 40.

  
  

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• How to Market Your Business in a Pandemic: For Small Professional Service Firms

  • When
    Tuesday, December 01, 2020
  •  
    1:00 PM - 2:00 PM (EST)
  • Location
    Virtual webinar

  Register

  "How to Market Your Business in a Pandemic:   

  For Small Professional Service Firms"

  
  

  Tuesday, December 1, 2020, 1-2PM

  Virtual webinar

  
  

  Presented by Jeevak Badve, Principal + Director of Strategic Growth, Sundberg-Ferar

  
  

  We are an 87-year young independent design studio, born right here in Detroit, offering professional consulting services for clients across the nation. Just like you, and literally everybody on this planet, we are on the quest to seek out new prospects and add them in the broad end of our sales funnel in this topsy turvy, virtual-only world.

  
  

  We will share what we do and why do it. We will share our philosophy behind our arrangement of the numerous assets of social media, email blasts, content, webinars, articles, etc. It’s a confusing world out there with ever increasing options available for us to buy or experiment with. How do we manage our time/effort? How do we choose the things we do? Where are we finding the most traction? What is not working as expected?And finally, what should be the “hybrid” plan for 2021, and what would we still love to know that we might be missing?

  
  

  Join us to understand how we, from a design studio’s perceptive, are managing the uncertainty and unknowns out there and leveraging the tools we have to properly communicate and raise awareness in the target market about our brand promise. 

  
  

  About Jeevak Badve:

  
  

  Jeevak brings energy, passion & curiosity to his role as Director of Strategic Growth at Sundberg-Ferar (www.sundbergferar.com), a full-service Product Innovation Studio supporting the Product and Vehicle industries from its Metro Detroit location, established in 1934.

  
  

  He helps companies to understand the fundamental role of Industrial Design Thinking: leveraging usefulness, usability, ergonomics & aesthetics as unique and compelling differentiators in your products and services to aid the sustainable growth of business via planning for the entire range of use-case scenarios and designing for ideal user experiences. With his unique blend of education & experience in all three domains; design, engineering and business he is a rallying voice for the alignment and inclusion of end users’ un-met needs, unspoken wants, and un-articulated desires in the core value proposition expressed by the products & service portfolio, to generate much sought after shareholder value.

  
  

  He has 25 years of work experience, 7 years in India (Tata Motors ERC, Tata-Johnson, Voltas M&H) and 18 years in the USA, starting with GM Design Center, ASC and now at SF.

  
  

  Alma mater:

  • Executive MBA, Michigan State University, Eli Broad College of Business. (Go Green) 
  • Master’s in Industrial Design, Indian Institute of Technology, IDC, IIT-Bombay 
  • Bachelor’s in Mechanical Engineering, Pune University, India. 

  Board member of:

  • IDSA – Board member, 2011-2013, 2013-2016, 2019-2021 www.idsa.org
  • MDC - Michigan Design Council, www.michigandesigncouncil.org
  • DC3 - Detroit Creative Corridor Center, www.detroitc3.com 
  • Aether Group, www.aetherlearning.com

  Areas of special interest & speaking themes: • Human Centric Design: Fundamentals of industrial design thinking. • The impact and value of product design for a sustainable and successful business growth. • Future scenario planning and leveraging innovation strategy to anticipate the unknowns.

  He lives in Rochester Hills, a northern suburb of Detroit, MI with his wife and two notoriously curious and mischievous kids. He loves bird photography, kickboxing and obstacle course running.

  
  

  
  

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• Developing Your 2021 Success Plan

  • When
    Tuesday, December 08, 2020
  •  
    1:00 PM - 2:00 PM (EST)
  • Location
    Virtual webinar

  Register

  
  

  "Developing Your 2021 Success Plan"

  Tuesday, December 8, 2020, 1-2PM

  Webinar

  Presented by Greg Coyne, Sandler Training/Gerry Weinberg & Associates

  
  

  Whether you are an individual contributor or a business owner your 2021 success is dependent on how well you can pivot, plan and execute! Come to this session to learn how to adjust your strategy, structure your goals and build your action plans to grow. 2021 we should strive to thrive not just survive!

  
  

  This webinar is FREE for MSED members and guests.

  
  

  Greg Coyne

  Greg has been actively involved with Southfield-based Gerry Weinberg & Associates-Sandler Training since 2009. He has an additional 10+ years of success in Leadership, Management & Business Development. He has helped a wide variety of companies; whose presidents and other leaders were worried that their companies were not getting them the results they wanted. They were frustrated with themselves that they were leaving money on the table, by giving information to prospects that used it to buy from their competition; and worried that with these issues, their business wouldn’t give them a solid exit plan. Through Greg’s help, his clients learn how to use a system to build a business, uncover blind spots they didn’t even realize they had, and stop wasting valuable time with prospects they will never do business with.
  

  
  

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