OESA is offering MSED Members their member rate for OESA MarComm summit.
Automotive marketing and communications executives are invited to attend the 4th annual OESA MarComm Summit: Modern Methods for Telling Your Company Story. The event will be held on July 18, 2018, at the MSU Management Education Center in Troy, MI. As electrification, autonomy and mobility transform the automotive industry, marketers must also evolve to stay attuned with the ever-changing landscape. They must know the latest marketing trends, tools and data, and ensure that their company’s brand stays on pace with customers, employees and the public.
George Boulos, marketing manager, roundtable6, will share insights on the latest industry marketing trends, discuss how customers and marketers are changing, and provide benchmark examples of how marketers can plan for success.
Derek DeVries, digital strategist, and Salim Bourget, director of creative and digital services, Lambert, Edwards & Associates, will discuss the latest digital marketing tools and strategies including optimizing digital assets, shifting social media engagement strategy and strategic storytelling.
In an era of data and personalization, marketers are faced with increased challenges to provide unique customer interactions. Damon Henry, founder, and Chris Rowell, president, KORTX, will share how to better manage customer data while simultaneously delivering personalized marketing experiences to customers that make an impact.
If your brand hasn’t been evaluated in five or ten years, it may be time to do some brand soul searching. Does your brand represent the new automotive technology environment to customers and employees? Ernie Perich, owner and creative director, Perich Advertising + Design, will share case studies on evaluating and updating supplier brand strategies to reflect the contemporary state of the industry.
Following the presentations, all presenters will participate in an interactive panel Q&A session.
OESA members and guests may register in the events section at http://www.oesa.org. MSED Members may register at the OESA member rate with promo code: MSED2018. For registration assistance and program information, please contact OESA at 248.952.6401.